Blog
On quality, control and trust in ad technology.
Perspectives and practical guides on brand safety, programmatic, audiences and monetization.
Featured
Why Brand Safety Is More Than a Category Filter
Category filters are a useful start, but without advertiser approval, sponsorship rights and source control, brand safety stays incomplete.
· 6 min read
· 6 min read
Who Really Controls Programmatic Advertising?
Automated auctions bring speed and scale. But who actually decides which ad gets shown?
· 6 min read
How to Manage Sponsor Conflicts in Digital Advertising
What happens when a sponsor's competitor shows up in the club's own app? How to carry sponsorship rights into digital inventory.
· 5 min read
What Is Rewarded Video and Why Does It Matter?
Opt-in, rewarded video can create value for publishers and advertisers alike — when it's designed well.
· 5 min read
What Is a Qualified Audience?
More impressions don't always mean better outcomes. What makes an audience qualified, and the role of permissioned signals.
· 6 min read
How Mobile Apps Can Monetize Ad Inventory More Safely
You don't have to choose between revenue, user experience and reputation. The building blocks of controlled monetization.